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01
Liberate your curls
Start with a good foundation for your curly hair by cleansing the hair and scalp.
02
Respect and restore your curls
A carefully curated range of conditioners, treatments and masks are designed to boost hydration, repair, and restore your curly tresses.
03
Inspire and empower your curls
Respect your curls and personalise your own routine using products that will define and energise, giving the power back to your curls.
04
Worship and energise your curls
Lock down your look, pack in that moisture and boost some serious shine.
ONE WITH NATURE
The inspiration behind our products comes from century-old recipes mixed with cutting-edge modern science and naturally derived actives. We simply make hair products with all the ingredients curls love, and none of the stuff they hate.
Imbue only contains sustainably sourced ingredients like exotic butters and natural oils to moisturise and respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about liberating them.
Here at Imbue we are all about finding the best ethically and sustainably sourced ingredients.
We also believe that there is no reason for beauty products to contain animal derivatives. Instead we have created a vegan haircare range containing a cocktail of curl loving plant oils such as Cupuaçu, Coconut and Camelia.
We believe plant-based ingredients are amazing for hair, but also kinder to the environment which helps us to protect our planet.
We are really proud to announce all Imbue bottles are made from 100% recycled plastic. The goal? For all Imbue packaging to be made from 100% recycled materials as soon as possible, including jars, pumps and sachets.
We are continually pushing suppliers and exploring different avenues to make those positive improvements to our collection.
All our packaging is widely recyclable too – so please help us help the environment and recycle where you can.
Imbue is Curly Girl compliant. At Imbue, we want to provide everything you need to worship your hair. We want the best for your hair and we know it’s not just about product, It’s about curl confidence and sharing advice and tips too. We are here with you to make that journey full of empowerment and positivity. We offer guidance, inspiration and an arsenal of hair-loving products to keep you and your coils happy every step of the way. Talk about curl power!
WHAT'S MY
CURL TYPE?
FOLLOW @IMBUECURLS
And show us your looks tagging #imbuetiful