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BEFORE
AFTER
REAL RESULTS
My favorite product to use has been the Curl Empowering Creme Gel, it's made my hair go so curly and I've never seen it like this before!
BEFORE
AFTER
REAL RESULTS
This has been my first time using products specially designed for curly hair in mind. My favorite product is the Curl Energising Hydration Serum, it feels so nice and soft, I never knew my curls could be like this.
BEFORE
AFTER
REAL RESULTS
My favorite product to use was the Curl Restoring Intensive Mask. It made my curls feel so hydrated.
INGREDIENTS THAT YOUR CURLS WILL LOVE
Exotic butters and natural oils build the foundation of our range - all of which bring a number of curl-loving benefits to your hair care regime.
BAOBAB OIL
Healthy Scalp & Hair
Baobab Oil is rich in Vitamin E and has a long list of benefits associated with healthy hair and a healthy scalp. It gives fantastic slip to products - helping to reduce tangling, hair breakage and ease snag free combing.
CUPUAÇU SEED BUTTER
Rescue & Repair
Collected from the Cupuaçu tree native to the Amazonian Rainforest, our sustainably sourced Cupuacu Butter is a rich moisturising butter that helps to rescue damaged hair, improve combability and seal the cuticle whilst nourishing curls from root to tip.
BLACK OAT EXTRACT
Restructure & Repair
Bursting with water retaining proteins, polysaccharides and amino acids, Black Oat Extract repairs and restructures the surface of the hair. It's an intensive moisturiser which also encourages moisture to stay locked in, this ingredient aids detangling and improves shine.
WHY YOUR CURLS WILL LOVE THIS
Cleanse and nourish your curls with our Curl Liberating Sulphate Free Shampoo. It's curl friendly formula is free from sulphates, giving you a gentle yet effective cleansing power to effortlessly remove product build-up and impurities (don't worry, we've kept the bubbles in). Coconut and Cupuacu nurture both scalp and hair, lifting dirft while leaving curls bouncy and smooth post-wash.
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WHY YOUR CURLS WILL LOVE THIS Gently cleanses hair and scalp whilst nourishing with plants oils for definition and shine.
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HOW TO USE THIS PRODUCT Massage into a wet scalp and rinse through, letting the suds glide thrugh to the ends.
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TOP TIPS FOR BEST RESULTS If you love foam as big as your hair, just add some extra water to increase the lather and boost those bubbles.
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We are a curl worshipping haircare brand on a mission to simplify your journey to understand and care for your natural pattern. Created for all types of kinks, curls, waves and coils, our unique 4-step system helps you easily discover the right products for your needs. It's not about controlling curls, it's about liberating them.
Customer Reviews
3.4 Based on 5 Reviews
Write a Review Filter Reviews:
A
11/10/2023
amie
United Kingdomhorrible
was very disappointed, got this shampoo and conditioner and i experienced a great increase in hair loss to the point it would just fall out all day (which has never happened to me before using these products) and then i let my sister use the shampoo to try and it again started making her hair fall out a lot more after just a few washes! it also made my hair dramatically more frizzy and look unhappy! i do not recommend
K
11/10/2023
kay
United Kingdomno benefits...
After using this shampoo my curl texture basically collapsed, after 2 days from washing it would be flat, and I had a lot of hair loss too :( I gave it to my girlfriend to try because her hair is different to mine but she had the same result, way more frizz than before and a lot of hair loss !
E
23/02/2022
Elisa
TRANSFORMATIONAL! I used to have 3A/3B hair, but after having 3 babies (and perhaps one too many Brazilian blow dries), my hair is like a 2A (if that exists - wavy at the top and straight at the bottom....♀️). And it was very brittle, wiry, and rough at the ends. So I've had to wear a messy bun for ages just to hide the ends of my hair. However, after seeing this shampoo in Superdrug, I thought I'd try it because it's sulphate free. I had tried everything else it seemed - what had I got to lose? After just TWO WASHES, my hair is so much softer at the ends and felt so nourished, that I immediately went back to Superdrug and bought the whole range!! I can now wear my hair out and feel like I've been given my soft silky hair back again. THANK YOU!! I'll now be telling all my curly hair friends! ❤️
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