Curl Liberating Sulphate Free Shampoo Curl Liberating Sulphate Free Shampoo Curl Liberating Sulphate Free Shampoo Curl Liberating Sulphate Free Shampoo Curl Liberating Sulphate Free Shampoo Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Curl Liberating Sulphate Free Shampoo
Always Vegan
100% Curl Girl Compliant
Free from Mineral Waves
Free from Oil based Silicones
Shipped sustainably
CLEANSE Curl Liberating Sulphate Free Shampoo
£8.99 400ml
5 Reviews
A hydrating, sulphate-free shampoo that’s perfect for all coil and curl types. It will cleanse your hair, lifting any build up of grime without stripping your curls of their essential, juicy moisture.

Imbue Curl Liberating Shampoo is a sulphate-free, hydrating and curl-enhancing formula designed to gently lift product build-up, dirt and grime without stripping strands of their juicy moisture. Crafted for all types of curls and coils, it delivers a gentle but effective cleanse, leaving your hair feeling soft, smooth and shiny. It also helps to separate your curls, giving them extra definition from wash day and beyond.

We've designed it without sulphates to be extra delicate, as those ingredients can dry out fragile curls and make them look more frizzy. Enriched with Coconut Extract, Cupuaçu Seed Butter and Shea Butter Extract, this shampoo is the best solution to help your hair and scalp feel clean and healthy.

Always – Vegan, Cruelty Free and Curly-Girl friendly, enriched with natural oils and butters.

Never – contain heavy-weight silicones, parabens, SLS or SLES, drying alcohols, mineral oils or mineral waxes.

Celebrate and respect the power of your curls with Imbue. It’s not about controlling kinks, curls and coils, it’s about liberating them.

STEP 1: apply generously on your scalp

STEP 2: gently massage the scalp until the product foams

STEP 3: for a deeper cleanse, use Imbue Scalp Massage Brush

STEP 4: rinse out thoroughly and follow with conditioner

  • Baobab Oil
  • Cupuaçu Seed Butter
  • Black Oat Extract


Exotic butters and natural oils build the foundation of our range - all of which bring a number of curl-loving benefits to your hair care regime.
Baobab Oil BAOBAB OIL Healthy Scalp & Hair Baobab Oil is rich in Vitamin E and has a long list of benefits associated with healthy hair and a healthy scalp. It gives fantastic slip to products - helping to reduce tangling, hair breakage and ease snag free combing.
Cupuaçu Seed Butter CUPUAÇU SEED BUTTER Rescue & Repair Collected from the Cupuaçu tree native to the Amazonian Rainforest, our sustainably sourced Cupuacu Butter is a rich moisturising butter that helps to rescue damaged hair, improve combability and seal the cuticle whilst nourishing curls from root to tip.
Black Oat Extract BLACK OAT EXTRACT Restructure & Repair Bursting with water retaining proteins, polysaccharides and amino acids, Black Oat Extract repairs and restructures the surface of the hair. It's an intensive moisturiser which also encourages moisture to stay locked in, this ingredient aids detangling and improves shine.
Customer Reviews
3.4 Based on 5 Reviews
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United Kingdom United Kingdom


was very disappointed, got this shampoo and conditioner and i experienced a great increase in hair loss to the point it would just fall out all day (which has never happened to me before using these products) and then i let my sister use the shampoo to try and it again started making her hair fall out a lot more after just a few washes! it also made my hair dramatically more frizzy and look unhappy! i do not recommend

United Kingdom United Kingdom

no benefits...

After using this shampoo my curl texture basically collapsed, after 2 days from washing it would be flat, and I had a lot of hair loss too :( I gave it to my girlfriend to try because her hair is different to mine but she had the same result, way more frizz than before and a lot of hair loss !


TRANSFORMATIONAL! I used to have 3A/3B hair, but after having 3 babies (and perhaps one too many Brazilian blow dries), my hair is like a 2A (if that exists - wavy at the top and straight at the bottom....‍♀️). And it was very brittle, wiry, and rough at the ends. So I've had to wear a messy bun for ages just to hide the ends of my hair. However, after seeing this shampoo in Superdrug, I thought I'd try it because it's sulphate free. I had tried everything else it seemed - what had I got to lose? After just TWO WASHES, my hair is so much softer at the ends and felt so nourished, that I immediately went back to Superdrug and bought the whole range!! I can now wear my hair out and feel like I've been given my soft silky hair back again. THANK YOU!! I'll now be telling all my curly hair friends! ❤️