Curl Conditioning 101 – Make curls spring back into action!
Give your curls the nourishment and hydration they need with two hero Imbue conditioning products. The Imbue Restoring Intensive Mask and Imbue Curl Respecting Conditioner both add slip and shine to your curls for easy combing without snagging.
The products are designed for Kinks, Curls & Coils 3A through to 4C and contain only curly girl friendly ingredients. Nurturing plant oils replenish and strengthen curls, leaving hair softer and in better condition.
Repair damaged hair by giving your curls the hydration they need with the Imbue Curl Restoring Intensive Mask. This protein rich conditioning mask targets and treats damaged hair: reducing split ends for stronger, healthier curls.
Michelle Sultan, Creative Director for Imbue explains, “A lot of masks on the market contain too much protein which can have an adverse effect on the hair. The reason for this is that often too much use can result in curls or coils feeling heavy and brittle to touch. Imbue Curl Restoring Mask contains the perfect balance of goodness to give the best possible results.”
Hair food in a tub!
The ingredients in Imbue products are all important for curly hair, as we know it is not about controlling kinks, curls and coils it’s about liberating them.
- Cacao Seed Butter – Sustainably sourced the Cacao Seed Butter is obtained from the same seeds used to make chocolate. When blended with Cupuaçu Butter, this synergistic combination is proven to protect the hair’s keratin, guard against damage and restore moisture levels. It also seals the cuticle and helps curls spring back into action.
- Camellia Seed Oil – Camellia Oil is known to seal moisture into hair. As part of a unique blend, it is proven to aid curl retention, strengthen hair and seal the cuticle.
- Shea Butter – Softens and nourishes even the driest kinks, curls and coils. A unique moisturiser, this rich butter hydrates without leaving curls feeling weighed down, heavy or greasy.
- Hydrolyzed Wheat Protein – When combined with Hydrolyzed Soy and Corn Protein, this plant-based keratin blend can penetrate the cuticle, helping to repair split ends and reduce breakage. Curls are left feeling stronger and healthier.
Use after or before shampooing on damp hair. Comb through to make sure every curl is smothered, then leave to work its magic for at least ten minutes. Rinse thoroughly and follow up with any Imbue Curl defining and finishing products.
All the curl-loving benefits of the bigger tub in a travel-friendly dose. A little goes a long way, so prepare to get more than one session out of your sachet.
Michelle recommends, “Whether you’re working from home, in the gym, in the supermarket or just chilling at home – use this as an opportunity to treat your curls. Apply on wet or dry curls and leave in while you get on with your day. The Imbue Curl Restoring Mask keeps curls in the best condition, whatever you’re doing!”
This powerful but lightweight Conditioner is packed full of nourishing plant oils such as Coconut, Cupuaçu and Olive Oil, leaving the hair smooth and soft.
After cleansing, distribute evenly throughout damp hair and rinse thoroughly. Be generous with your conditioner, your curls deserve it!
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