About Imbue

Our curl worshipping vegan haircare brand has been created for curl and coil types 3A to 4C. We know curls and coils have a mind of their own and no two wash and goes are the same but that’s exactly what makes them (and the process) so beautiful, but sometimes stressful. We are all about saying goodbye to negative thoughts and tiresome regimes, celebrating days that don’t start with a hair battle and bringing curls out to play in all their glory!

Imbue is 100% Curly Girl compliant and uses moisturising sustainably sourced ingredients like Coconut Oil and Cupuaçu Butter to respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about energising them.

Celebrate and empower your curls with Imbue.

A range of products to cleanse, condition and style whilst locking in moisture. Imbue strengthens, defines and empowers your curls and coils so you can start every day with a great hair day.

We want to provide everything you need to worship your hair. We understand curls are time consuming and require a lot of product, which can turn a routine into a chore. At Imbue we want the best for your hair. It’s not just about product. It’s about advice and we want to share.

Imbue Curl Movement

The Curl Movement

It’s an exciting time for curls and coils, isn’t it? Our hair’s taking up more space (quite literally) than ever before, with endless inspiration to be seen across social media, on TV, and on the street. Gone are the days where we’d try and make it something it wasn’t, purely out of a desire to fit in. Instead we’re indulging in choice, from box braids to twist-outs to wigs, while still loving our natural hair underneath. Every kind of curl is celebrated and respected in its own right, and standards of beauty are evolving slowly but surely so we can uphold individuality in all its glory.

But we know the narrative around our hair type hasn’t always been so positive. Hands up if you’ve ever rolled your eyes at labels on products that promise to “tame”, “de-frizz”, or “control”? Us too. Which is why we’ll never try and force your hair to be something it isn’t. No two days are ever the same when it comes to textured hair, and we can’t always guarantee how that wash day will turn out, but it’s part of what makes it so unique – no curl-shaming needed. Bringing out the best in your curls can be a lifetime mission, countless trials and errors. We know the pain of investing in expensive tools and products to try and make our hair look the best it can, only to leave them gathering dust at the back of our bathroom shelves.

But things are changing. The curl movement is here. We are here to make that journey full of empowerment, positivity, and guidance, with help on hand and an arsenal of hair-loving products to keep you and your coils happy every step of the way. Talk about curl power.