Discover Imbue and Join the Curl Movement!
We are on a mission to celebrate curls and help you celebrate days that don’t start with a battle with your hair.
Imbue is a curl worshipping vegan haircare brand dedicated to curl and coils. Imbue is 100% Curly Girl compliant and uses moisturising sustainably sourced ingredients like Coconut Oil and Cupuaçu Butter to respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about energising them.
Empowering you to have a great day every day.
Curly Girl Compliant
100% Recycled Bottles
A Message From Michelle
The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of Amber Gill, Jennifer Hudson, Alesha Dixon and Jordyn Woods.
“It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!”
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