Discover Imbue and Join the Curl Movement!

We are on a mission to celebrate curls and help you celebrate days that don’t start with a battle with your hair.

Imbue is a curl worshipping vegan haircare brand dedicated to curl and coils. Imbue is 100% Curly Girl compliant and uses moisturising sustainably sourced ingredients like Coconut Oil and Cupuaçu Butter to respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about energising them.

Empowering you to have a great day every day.



FREE Curl Inspiring Conditioning Leave In Spray!

Get a Free AWARD WINNING Curl Inspiring Conditioning Leave In Spray when you spend £25+

Winner of the Cosmopolitan Beauty Awards UK 2020 this vegan Leave-In Conditioner contains Coconut, Cupuaçu, and Camellia to nourish, detangle and revitalise Kinks, Curls & Coils.

Simple spend £25 and your Curl Liberating Shampoo will be added to your basket at the checkout! Offer ends 29/03/21.

Shop Now!

Imbue Vegan>


Imbue Curly Girl>

Curly Girl Compliant

100% Recycled Bottles>

100% Recycled Bottles

Sustainable Sourcing>

Sustainable Sourcing


A Message From Michelle

The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of Amber Gill, Jennifer Hudson, Alesha Dixon and Jordyn Woods.

It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!”

More About Michelle

10% Off!

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